Program Brochures
Each college and program within the University has it's own specific target audience, and designing to meet their needs while adhering to the larger branding goals of the University is a unique creative challenge.
2+2 Admissions Brochure
When asked to design a brochure highlighting the new online transfer program for Elementary Education majors between Asbury and the local community college system, all I was given was the contract listing the agreed upon terms of the arrangement. I created this brochure from concept to copywriting. The chalkboard texture and typography tie it to education, while the iPad on the front suggests the digital format.
When asked to design a brochure highlighting the new online transfer program for Elementary Education majors between Asbury and the local community college system, all I was given was the contract listing the agreed upon terms of the arrangement. I created this brochure from concept to copywriting. The chalkboard texture and typography tie it to education, while the iPad on the front suggests the digital format.
6" x 18" tri-fold brochure, folds to 6" x 6".
MA COM BROCHURE
For this brochure redesign, I wanted a fresh look that would speak well to the target audience. This is a brochure for a program all about telling visual stories. I developed a layout with a sense of flow and used circles to capture the feel of lenses and film reels.
For this brochure redesign, I wanted a fresh look that would speak well to the target audience. This is a brochure for a program all about telling visual stories. I developed a layout with a sense of flow and used circles to capture the feel of lenses and film reels.
16.5" x 8" tri-fold brochure, folded to 5.5" x 8".
Howard Dayton school of Business Brochure
This first communication piece given out to prospective students and interested parties after the official announcement about the opening of the new School of Business. A new school logo had been developed, and just released, so that shape was the primary design element of this simple informational piece.
This first communication piece given out to prospective students and interested parties after the official announcement about the opening of the new School of Business. A new school logo had been developed, and just released, so that shape was the primary design element of this simple informational piece.
11" x 17" brochure, folded to 8.5" x 11".
