Airport Ad Series
These wall murals at the Blue Grass Airport exit terminal are promotion of the University to a general audience, likely not familiar with the institution, using national rankings and unique program offerings to stand out. The framed, backlit posters work together to show the Main University branding, while the mural itself uses photography to highlight unique programs available at Asbury. Designed to fit the space provided, each mural includes cutouts for electrical outlets and fire extinguisher cabinet.
The Lexington area is renown for it's horse farms and many travelers come for related activities at Keeneland and the Ky Horse Park. This mural was designed for that audience in mind, to draw attention to the Equine Program at Asbury, a unique offering in the area.
The ad was also modified to be displayed in a large billboard on the side of the Equine Show Arena.