Ignited Campaign
Ignited is a capital campaign for Asbury University. I created a visual identity for the campaign, as well as conceptualizing unique packaging for top prospective donors.
Ignited Campaign Logo
Created with Palatino Italic to remain classic, yet show a lively sense of movement.
The flame elements where designed to mimic the letterforms.
Configurations in gray, white, purple and black, with and without tag.
Created with Palatino Italic to remain classic, yet show a lively sense of movement.
The flame elements where designed to mimic the letterforms.
Configurations in gray, white, purple and black, with and without tag.
Ignited Campaign Donor Packet
The challenge presented was to design something that would feel unique and impressive, yet relatively cost-effective, and include video and a gift. This mock-up is for a custom die-cut 3-panel folder with room for a case statement booklet, flash drive, and other campaign materials, all wrapped in a sleeve.
The challenge presented was to design something that would feel unique and impressive, yet relatively cost-effective, and include video and a gift. This mock-up is for a custom die-cut 3-panel folder with room for a case statement booklet, flash drive, and other campaign materials, all wrapped in a sleeve.
Everything about this folder was custom designed. I created the die template for the print vendor. The two outside panels fold in and glue to become the die-cut folder and a hidden sleeve pocket for the booklet.
Final folded size: 7.1875” x 11” Final unfolded size: 21.75” x 11”
The design featured spot varnish on the subtle background designs on the front and back panels, as well as the inside flap and outer sleeve.
Inside, the flame element was repeated in the die-cut folder and the case statement booklet, which also carried over the spot varnish from the outside packaging.
The credit card sized, laser-etched, brushed steel USB drive glued to the center would be pre-loaded with campaign videos that played automatically when plugged in to a computer.
The credit card sized, laser-etched, brushed steel USB drive glued to the center would be pre-loaded with campaign videos that played automatically when plugged in to a computer.
