Cultural Diversity Festival
Even though the Cultural Diversity Festival was a well-established event on campus, attendance and awareness on campus was low. I joined the committee and helped develop a complete campaign strategy. We used the existing logo and built a more complete identity around that.
1st place award – Public Relations Society of America, Thoroughbred Chapter,
Community Relations/Public Service category, 2009
"One Campus. One World." became the new campaign slogan and real students were used in photo shoots to make a deeper connection.
Community Relations/Public Service category, 2009
"One Campus. One World." became the new campaign slogan and real students were used in photo shoots to make a deeper connection.
main poster, 18" x 24"
Weekly event posters were printed and emailed campus wide, as well as being available on the landing page. These showcased varied members of the UK community, each with a quote celebrating diversity.
weekly events posters, 11" x 17"